MODULE 3

Counting the Cost

 

In This Module:

  • Distinguish between the “investments” and “liabilities” of book publishing

  • Learn average rates for editors and interior/cover designers

  • Become familiar with common deliverables and expectations of freelancers

  • Explore various distribution options and costs associated with each type

Photo by   PhotoMIX Ltd.   from   Pexels

Photo by PhotoMIX Ltd. from Pexels

SEARCH keywords FOR DATING DADDY:

Divorce

Codependency

Father Daughter Relationship

 

UNDER THESE CATEGORIES:

Nonfiction > Biography & Autobiography > Personal Memoirs

Nonfiction > Religion > Christian Life > Women’s Issues

Nonfiction > Self-Help > Codependency


What is the value of your published book to you and your brand?


Key Investments in (Books &) Business

  • Meaningful RELATIONSHIPS with family, friends, and partners. Cherish these!

  • TIME is a limited resource. Use it wisely.

  • PERSONAL DEVELOPMENT fosters growth and earns respect.

  • MONEY has the power to flow and flourish what you value most.

  • and EDITING!

The first draft reveals the art; revision reveals the artist.
— Michael Lee

Editing Rates

PER WORD

  • Developmental: $0.03 - $0.08 

  • Copyediting: $0.02 - $0.03 

  • Proofreading: $0.02 - $0.03

pER PAGE

  • Developmental: $7.50 - $20

  • Copyediting: $4 - $8 

  • Proofreading: $5 - $7

PER HOUR

  • Developmental: $50 - $85 

  • Copyediting: $30 - $50 

  • Proofreading: $10 - $45


How much have you budgeted for book publishing?


COVER SPECS

STYLE

  • eBook (electronic book)

  • Softcover (Paperback)

  • Hardcover 

FINISH

  • eBook

    • digital image file: .jpg  

  • Paperback or Hardcover

    • Gloss: laminate, crisp sheen 

    • Matte: stripped of glossy appearance

 

COST (from lowest to highest):

eBook < Paperbook < Hardcover

 

BINDING

  • Softcover (Paperback)

    • Perfect Binding (Glue)

    • Stitch (Stapled for smaller books)

  • Hardcover 

    • Adhesive (design glued to board)

    • Dust Jacket (design on paper that is detachable)

 

COST (from lowest to highest)

Adhesive < Dust Jacket


COVER DESIGNER

EXPECTATIONS

  • 300 DPI (dots per inch) resolution

  • Embedded fonts

  • *Colors converted to CMYK or RGB

  • File formatted to fit interior book size

  • *Placement of ISBN on back cover 

*Confirm specific requirements with your POD service

RECOMMENDED DELIVERABLES/TERMS:

  • Image files (.png, .jpeg, etc.) 

  • PDF 

  • Additional revisions to ensure the uploaded file is accepted by POD service

 

AFFORDABLE DESIGNER $100 - $400

PROFESSIONAL DESIGNER $500 - $1,200


What skills do you have to Design It Yourself (DIY)?


INTERIOR SPECS

PAPER STOCK

  • Color

    • Off-white (Creme)

    • White

  • Weight 

    • 60 lb. (i.e. Prose & Nonfiction) 

    • 80 lb. (i.e. Photography & Illustrations)

INK

  • Black & White 

  • Color

 

COST (from lowest to highest)

black & white ink < color ink


interior DESIGNER

*Can be the same designer as cover designer

your FINAL MANUSCRIPT PREP FOR DESIGN

  • Order all sections into ONE DOCUMENT

  • Place images and captions in document

  • Double space with no additional spacing

  • Use basic font i.e. Arial, Times New Roman, etc. 

RECOMMENDED DELIVERABLES/TERMS:

  • Delivered as PDF 

  • Appropriate margins for print

  • Accurate page numbers 

  • Additional revisions to ensure the uploaded file are correct in printed form

 

AFFORDABLE DESIGNER $2 - $4 per page

PROFESSIONAL DESIGNER $4 - $6 per page


DISTRIBUTION OPTIONS

 

POD Distribution Only

  • Inexpensive option ($25+)

  • Customers purchase through POD’s website ONLY (i.e. Amazon, Barnes & Noble, Bookbaby, LuLu, etc.)

POD Distribution + Popular Online Bookstores

  • Moderate expense ($100+)

  • Customers purchase through POD website AND Amazon, Barnes & Noble, Books-A-Million, KOBO, etc.

ALL OF THE ABOVE + YOUR CAR (from your hands to the customers)

  • PRICELESS

  • Customers can purchase through your website, in person, through your events, etc. (BONUS: immediate compensation to author/business)


Which aspects do you choose to hire a freelancer?


Further Reading

This book will shift how you view money and help you to develop the intrinsic motivation needed to finish. Let’s face it! Your investment will far exceed any earnings during the book launch. However, publishing can lead to opportunities to offer premium services through your business entity.

Think long term!


Best Practices

  • Prioritize interior design and use cover design templates offered by POD company

  • Build healthy relationships with people BEFORE you finish writing. These people (and/or their friends) may be the first to invest in your finished product.

  • Save money, barter creative services, launch a crowdfunding campaign, sell your book on pre-order, or create another way to fund your book’s production.


Before the next module:

  • Identify five keywords to be used to find your book

  • Based on your benchmarking books, identify five categories that match yours

  • Select three to five possible freelancers for your interior and cover design



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All rights reserved. No part of this course may be reproduced or transmitted in any form or by any means, graphic, electronic, or mechanical including photocopying, recording, taping or by any information storage and retrieval system, without the written permission of the publisher, except where permitted by law. Copyright © VK Press, LLC 2019